Gary Keller is the co-founder and chairman of the board of Keller Williams Realty and best selling author of The ONE Thing: The Surprisingly Simple Truth Behind Extraordinary Results. In his book he describes his process that allows him (and us) to discover and focus on the one thing that will make all the difference in the short-term and lead us to our big long-term goal. It is a recipe for sharp focus and mono-tasking. A powerful book, well-written.
As presenters, we often get lost in our vast knowledge of the subject matter and fail to focus on that one thing that the audience needs to move forward. What can they take away? What is your one big idea for them?
All your slides and indeed, your entire presentation, should be measured against this yardstick. Then you need to put on your big-boy editor’s pants and trim away anything that doesn’t get you there.
What is your big message?
What is your ONE thing?
