Someone famous once said: Everything should be made as simple as possible, but not simpler.
Oh yeah, it was that Einstein guy.
I think he was onto something. Have you ever noticed that most business folks and subject matter experts get too close to their work and have some serious trouble condensing their thoughts down to a concise, clear message?
This is probably the most common problem I see when I coach people with their online or in-person presentations.
True experts seem to have the most difficulty. Too much information swirling around in their brilliant brains. They have spent decades figuring out the inner celestial plains of the distant Crawfish Nebula. They have spent zero time figuring out how to tell the world about it.
Perfectly understandable.
But the world won’t know about your amazing work unless you can make it simple and clear.
Maybe a single sentence clear.
Maybe written so-a-5th-grader-could-get-it clear.
That’s the genius of Einstein’s quote above.
A big part of my job, as I see it, is to help you get to that simple core message that the world will understand and act on. Whether you are presenting in a live, in-person presentation or online pitching your product or service to your clients.
Then they just might listen to you. And “get” it.
Wouldn’t that be nice? Nice and simple.
It’s not always easy. But it is worth it. Because simple and clear is how you get clients to buy.
If the above simple message appeals to you and how you want to do business, we should talk.
Book a one-hour call and we will discuss where you are and where you want to be message-wise and if I might be of some assistance. No pressure. I promise.
Just click here. https://calendly.com/ready2speak
How simple is that?
Stay safe and happy today,
Tom
