Well, maybe a philosopher would. That’s ok. Especially if you are speaking to philosophers. Go ahead and sell them all the philosophy you can manage.
But for regular people…
Sell them solutions. What problems of theirs can you solve.
I was just binge listening/reading Ben Settle, the marketing misanthrope. As I was starting to doze off, I caught him saying “People don’t buy philosophy, they buy solutions to their problems.” I had to replay that a few times.
Brilliant advice for marketers. And for speakers.
Everyone wants to be entertained. Everyone likes to explore the inner tick-tock of their brain. They love to watch TED talks and discuss how to look at a rainbow.
But what they really want is for some little nugget of truth that they can take home and solve whatever problem they might have.
So, by all means, tell them about the philosophy, the reason why you are who you are and why you are so passionate about your topic. This will validate that you are indeed the world’s greatest expert on whatever you speak about.
But if you don’t give them some real-world solutions for their problems you are missing the big deal here.
They are looking to you for solutions not philosophy.
Real-world solutions for real-world speakers here: https://ready2speak.com/course
